Hossman Filtration

The most advanced and rugged silica filtration system to date

OLLI

LANCET

Finger Lancet Device

A SIMPLE SCANDINAVIAN ROCKING HORSE FOR NIO LIFE

A lifestyle product designed and developed for NIO's Life brand- a Chinese electric automotive company pushing the boundaries of forward-thinking. The CSMxNIO collaboration resulted in several products being pushed to production and sold under the NIO brand.

NIO LIFE

On-site research was conducted over 14 days with varying levels of work hierarchy. From foreman to site worker, there was a large disconnect between safety regulations put in place and those observed, primarily regarding facemasks.

EUROPEAN EMULATION

Despite NIO's primary customers being demographically Chinese, NIO sells itself as a European brand with a Scandinavian aesthetic. This marketing strategy appeals to aspirational, upper-class Chinese customers and must be kept in mind while developing a life-style product for the brand.

Background

Behaviors

Needs &

Goals

Mother of a family of 3 where the father and mother both work.

The family originates from a wealthy background and display their wealth through material possessions.

Due to both parents working full-time jobs, the single child is often left with a nanny or an Au Pair who works on English development. As a result, the parents often spoil the child with gifts, often chosen by the mother who has the most influence in the household.

Wants products that are not only sustainable but useful

Simple yet thoughtful products that serve their purpose while display.

NIO LIFE

Several meetings between NIO and the CSM students were held in order to answer as many questions as possible before moving forward. In this time we dissected the company brand and the connections between their label, cars, and lifestyle products. We broke down our findings with NIO and dove into understanding the user's perspective.  

With permission, several students were able to tour the NIO House in SOHO, London, a sector of the NIO lifestyle brand promoting connectedness and lifestyle marketed by NIO. This proved instrumental in understanding the company and the company-client interactions.

NIO LIFE

Several meetings between NIO and the CSM students were held in order to answer as many questions as possible before moving forward. In this time we dissected the company brand and the connections between their label, cars, and lifestyle products. We broke down our findings with NIO and dove into understanding the user's perspective.  

THE MODEL

Several meetings between NIO and the CSM students were held in order to answer as many questions as possible before moving forward. In this time we dissected the company brand and the connections between their label, cars, and lifestyle products. We broke down our findings with NIO and dove into understanding the user's perspective.  

 © 2020