Several meetings between NIO and the CSM students were held in order to answer as many questions as possible before moving forward. In this time we dissected the company brand and the connections between their label, cars, and lifestyle products. We broke down our findings with NIO and dove into understanding the user's perspective.
With permission, several students were able to tour the NIO House in SOHO, London, a sector of the NIO lifestyle brand promoting connectedness and lifestyle marketed by NIO. This proved instrumental in understanding the company and the company-client interactions.