NIO

LIFE

Flat-pack Rocking Horse

a simple scandinavian rocking horse for nio life.

A lifestyle product designed and developed for NIO's Life brand- a Chinese electric automotive company pushing the boundaries of forward-thinking. The CSMxNIO collaboration resulted in several products being pushed to production and sold under the NIO brand.

about nio life.

NIO is an electric car company based in China with a line of home goods and apparel products called NIO Life. NIO Life projects demonstrate a collaboration between designers and the brand working towards "Blue Sky Thinking." The brand heavily focuses on Euro-Scandinavian design with an emphasis on simplicity and sustainability.

european emulation.

Despite NIO's primary customers being demographically Chinese, NIO sells itself as a European brand with a Scandinavian aesthetic. This marketing strategy appeals to aspirational, upper-class Chinese customers and must be kept in mind while developing a life-style product for the brand.

background

behaviors

needs &

goals

Mother of a family of three where the father and mother both work.

The family originates from a wealthy background and display their wealth through material possessions to their friends and coworkers.

Due to both parents working full-time jobs, the single child is often left with a nanny or an Au Pair who works on English development. As a result, the parents often spoil the child with gifts, often chosen by the mother who has the most influence and purchasing power in the household.

Aim to be sustainable in an environment that is far from.

Be able to gift items to her child to show that they care despite being at work a majority of their day.

researching nio brand.

Several meetings between NIO and the CSM students were held in order to answer as many questions as possible before moving forward. In this time we dissected the company brand and the connections between their label, cars, and lifestyle products. We broke down our findings with NIO and dove into understanding the user's perspective.  

With permission, several students were able to tour the NIO House in SOHO, London, a sector of the NIO lifestyle brand promoting connectedness and lifestyle marketed by NIO. This proved instrumental in understanding the company and the company-client interactions.

nio life.

Several meetings between NIO and the CSM students were held in order to answer as many questions as possible before moving forward. In this time we dissected the company brand and the connections between their label, cars, and lifestyle products. We broke down our findings with NIO and dove into understanding the user's perspective.  

the model.

The final model was required to be a full scale and built with propper materials using the methods intended to produce the product. This final model was designed and built through CNC methods and assembled without nails or adhesives. 

NAIL FREE!

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